Friends & Family Paris

BISTRONOMIC RESTAURANT BRANDING

18 CITÉ BERGÈRE, 75009 PARIS

Friends&Family_branding_by_Brandbees_01.jpg
 

THE CLIENT


Located in a charming passage in the heart of 9th district in Paris, Friends & Family restaurant offers outstanding bistronomic cuisine. At the origin of this project, a group of fifty friends associated to create a restaurant that represents their way of living: place to enjoy, to share and to admire it's epicurean evenings.

Cosy, frienship, family, sense of belonging, epicurian

KEYWORDS


Restaurant / Paris / Branding / Logo / Menu / Website

 
 
Friends&Family_branding_by_Brandbees_02.gif
Friends&Family_branding_by_Brandbees_06.jpg
Friends&Family_branding_by_Brandbees_03.jpg
 
 

THE OBJECTIVE


The aim of the project is to develop a graphic identity of Friends & Family Restaurant that will increase the charm and spirit of the ancient Parisian bistro  and reflect a modern touch of it. 

THE SOLUTION


We proposed a simple and effective solution for Friends & Family. The logo is represented by slightly retouched handwritten lettering. This approach brings a strong personal touch and uniqueness, talks to emotions and appeals to personal connection. 

The F&F color palette: anthracite, light grey and bright orange, complement with the materials used in the interior: wood, polished concrete, steel, leather. 

The brand’s system offers an integral brand experience, where the enjoyment of food, good wine, and spending time together meet at the same place.

 
Friends&Family_branding_by_Brandbees_015.jpg
 
Friends&Family_branding_by_Brandbees_00.png
Friends&Family_branding_by_Brandbees_05.jpg
Friends&Family_branding_by_Brandbees_016jpg.jpg
 
Il n’y a pas de bonne cuisine si au départ elle n’est pas faite par amitié pour celui ou celle à qui elle est destinée.
— PAUL BOCUSE
 
Friends&Family_branding_by_Brandbees_07.jpg
Friends&Family_branding_by_Brandbees_11.jpg
Friends&Family_branding_by_Brandbees_15.jpg
Friends&Family_branding_by_Brandbees_09.jpg
Friends&Family_branding_by_Brandbees_013.jpg