HFR x Nike New York Fashion Week 2018

fashion show and design awards design for Harlem’s Fashion Row

HFRxNike-by-Brandbees_001
 

THE Project


Each year Harlem’s Fashion Row organize its Fashion Show and Style Awards. 2018 fashion set congregated at New York's Capitale for the HFR's biggest and most monumental bi-annual fashion showcase and gala in partnership with Nike and celebrated basketball star - LeBron James.

Brandbees support HFR for the last 4 years, and this year we were honored again to prepare brand materials for their event and to support their mission in uplifting designers of color.

For HFR we designed a characteristic typography brand pattern from the words which represent the best the black culture: STRENGTH, COURAGE, DIGNITY, LOYALTY, and used in widely through various supports together with minimalist design. An elegant blend and balance of black, white and tan sets the tone for the whole brand character.

 
 

Deliverables


Event Logo

Step & Repeat

Gift Book

Invitation

Credentials

Program

Menu

Table Cards

Goodie Bag Print

Post-Event Wrap Up Deck

YouTube Cover


Photo: D’Anthony Photography

 
 
 
HFRxNike-by-Brandbees_002
HFRxNike-by-Brandbees_003
HFRxNike-by-Brandbees_004
 
An elegant blend and balance of black, white and tan sets the tone for the whole brand character.
— Brandbees
HFRxNike-by-Brandbees_005
HFRxNike-by-Brandbees_006
HFRxNike-by-Brandbees_007
HFRxNike-by-Brandbees_008
HFRxNike-by-Brandbees_009
HFRxNike-by-Brandbees_010
HFRxNike-by-Brandbees_011
We designed a characteristic typography pattern from the words which represent the best the black culture: STRENGTH, COURAGE, DIGNITY, LOYALTY
— Brandbees
 
HFRxNike-by-Brandbees_012
HFRxNike-by-Brandbees_013
HFRxNike-by-Brandbees_016