HFR x Nike New York Fashion Week 2018
fashion show and design awards design for Harlem’s Fashion Row
Each year Harlem’s Fashion Row organize its Fashion Show and Style Awards. 2018 fashion set congregated at New York's Capitale for the HFR's biggest and most monumental bi-annual fashion showcase and gala in partnership with Nike and celebrated basketball star - LeBron James.
Brandbees support HFR for the last 4 years, and this year we were honored again to prepare brand materials for their event and to support their mission in uplifting designers of color.
For HFR we designed a characteristic typography brand pattern from the words which represent the best the black culture: STRENGTH, COURAGE, DIGNITY, LOYALTY, and used in widely through various supports together with minimalist design. An elegant blend and balance of black, white and tan sets the tone for the whole brand character.
Step & Repeat
Goodie Bag Print
Post-Event Wrap Up Deck
Photo: D’Anthony Photography