Lignocolor Shabby Chic Paints

SHABBY CHIC PAINTS PACKAGING DESIGN DEVELOPMENT

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THE CLIENT


Lignocolor is a family business with passion, producing high-quality paints, varnishes, stains and oils have been produced in the Lignocolor Farbenmanufaktur in Münsterland since 2014. The product range extends from classics such as wood stains, wood oils and wall paints to new trends such as "shabby chic" and lime paints. With exceptional colors and a special user-friendliness, the Lignocolor products enjoy increasing popularity in the do-it-yourself as well as in the professional field.

KEYWORDS


Paint / Decoration / Premium / Packaging / Label 

 
 
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THE OBJECTIVE


Development of the labels for the Lignocolor's Old Shabby Chic premium product line which includes: Primer, Old Shabby Chic Paint, Luxury Shabby Chic Paint, Shabby Top Coat and Furniture Wax, for 1 kg, 0.5 kg and 750 ml. Products' target audience are women who love to decorate their houses themselves. 

THE SOLUTION


Our proposal is based on the imagery representation of the Shabby Chic painted wood, a raw material that speaks directly to a customer. Supported by a pastel color coding for each product, the product line look light and chic. This system designed for Lignocolor Shabby Chic products has an additional benefit for the future expansion of the brand’s product line while maintaining the brand’s essence.

 
 
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SHABBY CHIC... Do it yourself!
— Lignocolor
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