QATAR BASED KID'S CLOTHING & TOYS STORE BRANDING
Twinkle is a kids boutique based in Doha, Qatar. From classic designs to new, eye-catching details, Twinkle boutique selects clothing, toys and accessories, and has something to offer for every occasion. Twinkle follows it's modern, contemporary style combines traditional silhouettes with a playful twist.
Kids / Fashion / Premium / Fun / Branding / Logo / Packaging
To define Twinkle brand and create a brand expression that captures and communicates the company's vision and purpose.
The brand is inspired by shape of the star, which is the core meaning of Twinkle. Five simple logo elements, combined together, create a custom shape, creating an adaptation with a fun and dynamic twist. Twinkle's color palette attempts to reflect a child’s personality, using a range of bright colors. The icon represents the mix of the classic and the new that make up the brand.